Eyewear experiences

Engaging eyewear shopping experiences through augmented reality technologies.

Buying eyewear simple and exceptional. 

Digitize the eyewear shopping process and improve the customer experience through features like virtual try-on, face scan and frame recommendations.

Enhance the eyewear shopping experience with digital tools like optical measurements, frame recommendations and customizable apps.

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They trust us

Industry leaders rely on us for innovative solutions.

“Working with Ditar as a retailer is exactly how we’re used to operating: fast, flexible, creative, yet with a keen eye for detail. Ditar truly understands the dynamics of the optical retail industry and delves deep into the world of optics to propel it into the future with smart technical solutions.”


Yves van Hest
International Retail Operations Manager at Hans Anders

” Working with Ditar is working with a team that knows what is going on in the ophthalmic sector. They understand very quickly what you want and they can translate it seemingly easy in a ready-to-use technology.

If you consider digitalizing your ophthalmic customer journey I certainly would recommend them.”


Kurt Leuridan
CEO of Tokai

“We loved working with Ditar: their flexibility to build a game-changer tool with us has been awesome! Their knowledge in UX is also a major asset.”


Guillaume Blanchard
Founder & CEO of Sixty Sixty

“The specialized knowledge Ditar have is extremely high, and everyone that we were in contact with was highly motivated to help us find the best solutions for our customers.

It is apparent that they have a drive to be innovative, which we appreciate a lot. Our expectations were more than met. Thank you!”


Céline Zaugg
Project Manager at Optiswiss